My name is Beth Sordi and I am a digital product leader who guides teams to deliver outcomes.  Outcomes not output. 

I lead a large product management team at Adobe on its website, one of the mostly highly-trafficked e-commerce sites in the world.  My team spends most of our time thinking about acquisition journeys for the Creative Cloud business on the site.  Building (from two to nearly 20) and leading this great product team has been extremely fulfilling.

I’ve held a variety of web and mobile product and project management roles since ’98 when I first crushed on the Internet. With proven skills in all phases of product delivery, from vision to execution, and a servant leadership style, I partner with engineers, designers and others to build and optimize successful user-centered products using agile and lean startup methodologies.

My MBA is from the Haas School of Business at UC, Berkeley and my BA in Quantitative Economics and Decision Sciences is from UC, San Diego. In addition to learning and reading all I can get my hands on about product, I enjoy the outdoors, cooking and golf. I am a Bay Area native and proud dog mom to the sweetest golden retriever ever.